 |
 |
 |
 |
 |
 |
 |
Mature Fitness Awards USA® Program to
Re-Launch During the Fall 2026
National Senior Health & Fitness Day®, 10/28/2026
Nation’s First Fitness Recognition Program for
Older Adults
(LIBERTYVILLE, IL — Summer 2026) As part of the Fall National Senior Health & Fitness Day, the Mature Market Resource Center, event organizer, announces the re-launch of the Mature Fitness Awards USA, the nation’s first fitness recognition program for older adults.
This unique awards program is a year-round component to National Senior Health & Fitness Day, the nation’s largest older adult health and wellness event, held twice yearly, spring and fall. More than 1,000 local groups host “Senior Day” events with more than 100,000 older adults participants.
Professionals who work with local older adult fitness programs and local seniors themselves can find Mature Fitness Awards USA program details at fitnessday.com/mfa, part of the National Senior Health & Fitness Day website. All award program details, including activities recognized and recognition will be announced this fall.
The Mature Fitness Awards USA program is specifically designed to motivate
older adults to improve their health through regular physical activity.
The program's goal is consistent with the impressive amount of recent
research on the importance of exercise for older adults. The
U.S. Surgeon General's Report on Physical Activity and Health concluded
that, "Older adults can obtain significant health benefits with a moderate
amount of physical activity..."
About the Mature Market Resource Center
The Mature Market Resource Center (MMRC), organizer of both the Mature Fitness Awards USA and National Senior Health & Fitness Day, is a national clearinghouse for professionals who work in senior markets. In addition to National Senior Health & Fitness Day and the Mature Fitness Awards, other well-known MMRC programs include the 24 year-old National Mature Media Awards (seniorawards.com), the New Product & Technology Awards (agingawards.com), together with professional publications and research services.
