News Release
For Immediate Release

For Further Information: Patricia Henze, 1-800-828-8225

On Wednesday, May 27, 2020 National Senior Health & Fitness Day® will celebrate its 27th anniversary as the nation’s annual largest older adult health and wellness event. More than 100,000 older adults will participate in local health and fitness events at over 1,000 locations across the country on the same day.

Organized as a public/private good health partnership by the Mature Market Resource Center (MMRC), National Senior Health & Fitness Day will offer fitness activities for older adults at more than 1,000 locations including hospitals, park and recreation departments, senior centers, health clubs, retirement communities, houses of worship, health departments and other community locations. The event is always held on the last Wednesday in May as part of Older Americans Month activities.

Programs will range from small group exercise demonstrations in community senior centers to walking tours and health fairs. Most programs include an exercise or physical activity component, as well as information about senior subjects.

Local organizations interested in participating in National Senior Health & Fitness Day® must register in order to legally use the event name and logo, which are federal trademarks. Event registration gives local groups the license to legally use the National Senior Health & Fitness Day name and logo, access to the extensive online event website, with all of the materials and resources needed to plan and host a successful event, samples of official event promotion items, and a number of other valuable event benefits. The 2019 National Senior Health & Fitness Day event registration fee is $29.95 per location (plus shipping). There are discounts for organizations that wish to register multiple locations.

A limited number of exclusive national and state sponsorships are available for the 2020 event. Click here for details on the benefits of National Senior Health & Fitness Day sponsorships, including market/brand exclusivity.

A contest will be held to select a theme for the 27th annual event. The theme contest is open to adults age 50 and older, and a $350 cash prize will be awarded to the winner who submits the 2020 event theme. Click here for theme contest details. The entry deadline is January 31, 2020.

"Older adults at all levels of physical fitness are encouraged to participate in National Senior Health & Fitness Day," says Patricia Henze, National Senior Health & Fitness Day program manager. "Our goals for Senior Day are to make exercise fun, to increase awareness of the benefits of a regular exercise program for older adults, and to encourage all older adults to take advantage of the many health and fitness programs offered in their communities."

Note To Editors:
For more details, please call Patricia Henze at 1-800-828-8225, weekdays, 8-6 Central time. E-mail: info@fitnessday.com. Fax: 847-816-8662. The Senior Day Web site: fitnessday.com. Please note: the 800 number is for professional use, not for consumer publication. Thank you.